People consume information in so many ways, and everyone has their preferred method of doing so. Some people are visual; others prefer statistics and hard facts. Some people like to read long-form articles on matters that are important to them; others might prefer to just get the gist in bite-sized chunks. But one of the most compelling and effective ways to consume information is through physical interaction.
Good social media can often feel less like producing a traditional marketing campaign and more like running a weekly live TV show.
It’s my absolute pleasure each year to write this review and reflect on the year just past. This year however there is a substance and scale to our progress that will mark it as a watershed year.
It’s one thing to capture someone’s attention with a clever headline, but another to entice that same person to read the rest of the copy.
Hi everyone. My name’s Daniel. I’m a 24-year-old digital native whose entire existence revolves around social media (primarily Facebook).
In recent months we partnered with roofing tile manufacturer and CSR brand, Monier, to redesign their website — one of the first steps in shifting the focus of the brand from a trade audience toward a consumer one.
At Liquid Interactive, we think mental health is a pretty big deal - so when we heard about Spur Projects' inaugural "How is the World Feeling?" (HITWF) DataHack, we jumped on the opportunity to take part, with two Liquidites - Jessica (data analyst) and Jeremy (designer) – given the privilege of joining the DataHack.
This October Liquid Interactive turned 10 years old, so of course we needed to throw a party. We wanted to do something fun and that felt like a genuinely Liquid experience, something people would enjoy and remember.
For 17 years we’ve been collaborating with, promoting and sponsoring the arts. In that time we have had the pleasure of working on some truly remarkable projects with some of Queensland’s leading organisations.
The 2016 AIMIA Awards were really a special night for the Liquid team, as we won four awards – the most of any group on the night.