All the latest.

We’re proud to announce The Australian Institute of Training and Development (AITD) has awarded Liquid Interactive Best Use of Gamification/Simulation for Learning Award for our recent project ESSI Money powered by Suncorp, developed in partnership with the Financial Basics Foundation.

Three key themes that will influence the future of AI were apparent at this year’s Gartner ITxpo on the Gold Coast. I joined over 2000 CIOs and IT leaders to get the facts on the looming battle between humans and AI.

Sitecore 9 has evolved over the past 12 months and emerged as a PaaS enabled product, pitting it against the big players as a web platform contender. With a partner’s perspective, Liquid’s Technical Director was on hand in Las Vegas to see what the new version had under the hood.

We partnered with RSPCA Queensland to create a social media campaign that changed the way people perceive rescue bull-type dog breeds. In the two weeks that the campaign was live, we saw a 44% growth in the adoption rate of bull-type breeds.

Head to Health is an initiative of the Commonwealth Department of Health designed to improve access to mental health services for all Australians. Built on a sophisticated digital platform and co-designed with end users, it creates an engaging and efficient way to understand and find appropriate mental health services through online channels.

The Liquid team prides itself on making a difference to people’s lives. We often look for projects where we are able to make a positive contribution. So, when the opportunity arose to re-build Australia’s most successful financial literacy game that Liquid built 10-years ago – we jumped at the chance.

An interesting opinion piece by Tyson Carr titled ‘Agencies are failing to solve actual business problems?’ No kidding!’ - explores the basic premise that agencies are traditionally good at nailing briefs, but missing the bigger strategic picture.

People consume information in so many ways, and everyone has their preferred method of doing so. Some people are visual; others prefer statistics and hard facts. Some people like to read long-form articles on matters that are important to them; others might prefer to just get the gist in bite-sized chunks. But one of the most compelling and effective ways to consume information is through physical interaction.

Good social media can often feel less like producing a traditional marketing campaign and more like running a weekly live TV show.

It’s my absolute pleasure each year to write this review and reflect on the year just past. This year however there is a substance and scale to our progress that will mark it as a watershed year.