At Liquid, we think there’s value in having a future-orientated mindset. However, this can be tough when you’re deep in the details of an immediate problem that needs solving. 

So every couple of months we take a step back from our work and look beyond our horizon at emerging trends, issues, or topics that we think are worth paying attention to. 

For decades, economists, psychologists, and academics have come up with definitions, theories, and hypotheses about how human beings make decisions. Marketers have studied and experimented with nudge theory, the five steps of decision-making, consumer involvement theory, and more—all with the aim of finding out what makes people do the things they do.

"How democracy ends” sounds like one of those topics you’re supposed to avoid talking about. 

With the advances of digital technology, the proliferation of mis- and dis-information, shifting geopolitical power — is our democratic system under threat? Also, how do you cover all this in an hour conversation?!  

Something Digital is back for its fourth year, embracing the hybrid program of real-life and online sessions that the pandemic has taught us to roll with.

How can a company like Liquid contribute to the disruption of climate change – apart from being mindful of our carbon emissions as a business and making green decisions in our individual lives?