The journey of understanding client and customer needs, and transforming them into seamless, user-friendly digital experiences is often complex and nonlinear.
As a business analyst, I see my role as being like a “translator”; my work requires a deep understanding of two (or more!) worlds in order to facilitate communication and the delivery of effective solutions.
A little over two years ago, Liquid's nascent Future Led series tackled super-intelligent AI and we were told that the pace of technological change would be “very dramatic”.
Head to Health, the national mental health service navigation website has won a prestigious Good Design Award for Excellence in Design and Innovation at this year’s awards ceremony, with the judges recognising “Head to Health approaches an important service with respect and creativity. The personalised user experience demonstrates the comprehensive research behind the design.”
Have you ever looked at a chart or table and found that something in the way it was designed was distracting or hard to understand?
If you work in service design or experience design, how do you talk about what you do? It's hard sometimes to explain; we research, we test, we redesign stuff. But really, what do we do?
What we do is chart our way through uncertainty – and that makes us like explorers.