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Between now and 2050, the number of Australians aged between 65 and 84 is predicted to more than double, and those over 85 to more than quadruple. 

For decades, economists, psychologists, and academics have come up with definitions, theories, and hypotheses about how human beings make decisions. Marketers have studied and experimented with nudge theory, the five steps of decision-making, consumer involvement theory, and more—all with the aim of finding out what makes people do the things they do.

People consume information in so many ways, and everyone has their preferred method of doing so. Some people are visual; others prefer statistics and hard facts. Some people like to read long-form articles on matters that are important to them; others might prefer to just get the gist in bite-sized chunks. But one of the most compelling and effective ways to consume information is through physical interaction.