Isuzu UTE Australia and Liquid Interactive have been recognised at the 2020 Sitecore Experience Awards with an Honourable Mention in the Most Intelligent Content Optimisation category (APJ Region).
The website—built on Sitecore and launched in March 2019—has helped Isuzu UTE Australia maintain market share in declining economic conditions.
“The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organisation’s channels and regions,” said Paige O’Neill, Chief Marketing Officer, Sitecore.
“Cars are complex products and buyers require on average at least 20 touchpoints prior to purchase. Our goal was to make content more relevant and use it to nurture brand awareness into purchase-ready customers,” said Chris Macer, Senior Marketing Manager, Isuzu UTE Australia.
The website deliberately dials down the hard-sell tactics that are common in the automotive sector. Instead, it goes to great lengths to help people understand the choices they have to make in buying utility vehicles.
From tiny but significant engineering details delivered through tools like Build & Quote and Compare Models to four-wheel driving tips shot in scenic Australian locations, the website makes it easy for consumers to learn about Isuzu UTE vehicles but also have a clear sense that they are learning a lot at the same time.
The website leverages various Sitecore features to achieve this—personalising information both by buying preferences and the stage of the customer’s journey.
“With digital emerging as the lifeblood for many businesses this year, intelligent content optimisation has been a key driver for stronger consumer engagement, helping to achieve business and organisational goals in today’s challenging market,” said Paige O’Neill, Chief Marketing Officer, Sitecore.
This Sitecore Experience Award is the latest in a long line of accomplishments, stemming from a relationship that goes back over a decade.
“The award is recognition of a process of continuous improvement and powered by the collaborative effort of the Isuzu UTE Australia digital team and Liquid Interactive,” said Chris Macer.
“The award recognises our commitment to continually improve how we engage with and empower our existing and new customers. It’s also a testimony to the long-standing collaboration of the Isuzu UTE Australia digital team and Liquid Interactive,” said Chris Macer.
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